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Apr 28, 2021

Our Founder, Alibaba Ong’s Plant-Based Food Lifestyle



It all started when founder, Alibaba Ong had problems finding quality muesli oats to fuel his 100-Day Plant Based Challenge. He decided to take matters into his own hands one fine day by creating his own version of muesli, nowadays better known as our signature "Wonder Muesli".

Alibaba is a certified plant-based expert by T. Colin Campbell's Center of Nutritional Studies of Cornell University, USA. Prior to starting Wonder Penguin, he was a Regional Lead with Nippon Paint Asia and has travelled to more than 25 countries. As a corporate professional who was always on the go, he understands the challenges of eating and maintaining a healthy lifestyle whilst in a busy job. As a global traveller who has immersed himself in different cultures, he continues to be inspired by the cuisines of the world and aims to share the power of plant-based all-natural foods in transforming our health.

The brand’s name WONDER PENGUIN was chosen because “wonder” refers to all things curious and surprising, and this word describes the founder’s love for exploring healthy food ideas perfectly. The word “penguin” was chosen because it represents the founder quite well and we’d like to think that it’s okay to be a little awkward like a PENGUIN! The combination of both words also hints what you can find in this online shop; quality healthy food specially handcrafted for those who care about healthy living.

At Wonder Penguin, it is our mission to bring back the true value of real food and to transform Malaysians' lives with healthy eating. Our all-natural superfoods have been featured in the press and media in creating awareness and promoting the future of foods.

Click here to order your own selection of Wonder Penguin all-natural superfoods today.

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